Built by someone who spent fifteen years on the training floor.

Peter Hoffman founded Platinum Gym Design after fifteen years in fitness, the last decade of it in luxury fitness. He spent eight years at Equinox in Dallas as a Coach X trainer, the club's top coaching tier, working with executives, athletes, and families at the Highland Park and Preston Hollow clubs. During that time he helped pilot Optimize by Equinox, the club's forty-thousand-dollar-a-year performance and longevity membership, and consulted on the renovation of the Highland Park club.

That background is the point of the firm. Most gym design starts with a floor plan and a catalog. Ours starts with how the room will be used: who is training, what they need to move, how heavy, how often, and what will make them come back tomorrow. The equipment, the flooring, the mirrors, and the light are chosen to serve that, and the finishes are chosen so the room belongs in the house or the property it sits in.

Platinum Gym Design is based in Dallas–Fort Worth. Residential work runs through Highland Park, University Park, Preston Hollow, Westlake, and West Texas, with select projects in Aspen and beyond. Hospitality and developer work is national. Peter runs every project personally, from the first site visit through installation and handover.